In celebration of PFCU’s 75th anniversary we are taking the opportunity to introduce a fresh, updated look!
Our new logo is designed to pay tribute to the brand our members have come to know and trust. This refresh indicates our commitment to growth, adopting new ideas, and embracing the future to better service our members.
Over the next several months, you'll see the new logo updated in online platforms, marketing pieces and throughout our branches. This is a gradual change and you may notice some overlap of both logos as we work to update all the touchpoints and across all of our platforms.
Over time images become outdated and brands must evolve to stay relevant. PFCU is no different. Our current logo was introduced in 2005. As we celebrate our past and embrace our future during our 75th Anniversary, we felt it was time for a fresh new look.
No. Our missions, core values, and focus remain the same. We are not changing what we stand for, our values or the service we provide to our members.
Our updated logo symbolizes our core values – with each point of the star representing one:
- Service
- Personal Commitment
- Trust
- Honesty
- Integrity
Each branch will transition to the new logo one location at a time. The transition includes branch signage, marketing materials, and products available at each location. Stay on the lookout for transition progress on Facebook and Instagram.
Gradually introducing a new logo is a cost-effective approach many businesses implement. Our digital presence is handled internally, so we rebranded much of that on March 1st, 2022. We expect all credit union logo updates to be complete by 2024.
We are working with our current vendors to prepare for the transition to our new logo. You can continue to utilize the products that you have and when it’s time for new ones due to an expiration date or other reissue need, we will provide replacements with the updated logo.